The Farmers Market Federation of NY and Cornell Cooperative Extension of Broome County is hosting a webinar on Marketing Standards for Success at Farmers Markets.

This Webinar is part of the Brown Bag Lunch Webinar Series for farmers market farmers and vendors. The webinars will define Farmers Market Benchmarks, helping farmers to assess their own business success compared to the standards. The webinars will take place each Thursday, February 11 – March 3, from noon to 1pm. Registration for these webinars is required, but they are free of charge.

With funding from the NY Farm Viability Institute, the Federation and Cornell Cooperative Extension surveyed farmers across the state. The responses were then used to define benchmarks on such issues as income potential, marketing standards, employee and pricing benchmarks. Comparing your own farm against these benchmarks will empower you to understand your strengths and weaknesses and help you to make critical decisions to become more profitable.

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