Holyoke Community College, 303 Homestead Avenue, Holyoke, MA • January 28, 2015
Come learn the concept of marketing and branding agricultural businesses and talk about the importance of developing and embodying a brand that works for the farm. In this session Rachael Colacino from Colacino Communications will introduce and help you develop or edit your farm “story” – an important backbone piece that is used when speaking to the public directly or via point of purchase materials, websites, press releases, etc. Michael Kilpatrick of Kilpatrick Family Farm, and Caroline Pam of The Kitchen Garden, will share their farm story and branding best practices with you. Part of a seven-workshop series on Branding & Communication Strategies.
State College, PA • February 4, 2015 to February 7, 2015
The annual Farming for the Future Conference is PASA’s signature event, bringing together an audience of over 2,000 farmers, processors, consumers, students, environmentalists and business and community leaders.
Holyoke Community College, 303 Homestead Avenue, Holyoke, MA • February 4, 2015
Come learn the concept of marketing and branding agricultural businesAs a farmer it is important to learn the value of developing relationships with the media and Rachael Colacino from Colacino Communications will walk you through press release development and ‘pitching.’ She will use some of this time to critique sample press releases and to develop farm ‘boiler plates’ to add to the end of each press release. You will also work toward creating a first draft of a press release for your farm/business and be provided with a media contact list to get you started. Part of a seven-workshop series on Branding & Communication Strategies.
Online • February 11, 2015
Where does your local food policy council fit within the regional food system? Would you like to play a stronger role in both your locality and at a regional level but not sure how? Functioning with limited resources and volunteer members, it can often be easiest for a food policy council to concentrate locally. By understanding the role of local food policy councils within the context of a regional food system, groups can network across geographies to maximize impact and effectiveness of policy changes. During this webinar, expert panelists will address a number of big picture questions local food policy councils have about regional food systems.
Holyoke Community College, 303 Homestead Avenue, Holyoke, MA • February 12, 2015
Come learn the concept of marketing and branding agricultural business. Blogs, Twitter, Facebook, and e-mail newsletters are more and more popular and are becoming critical tools in direct marketing. Liz Provo from Mass Marketing Resources will review when to use different forms of electronic social media, guidelines for writing for each, and help you think through the cost/benefits of each medium. She will also give you an opportunity to hone your “voice” through sample writing.Part of a seven-workshop series on Branding & Communication Strategies.