This 90-minute presentation will cover marketing fundamentals that are an essential component in the success of any business venture. With a focus on how these topics relate specifically to agriculture, participants will be given an overview of product placement, pricing, customer analysis, marketing strategies and market channel assessment. Notes, exercises and additional resources used during the webinar will be made available to participants and the session will be recorded. A 30-minute Q&A period will be included to allow participants to ask questions; resulting in an engaging interactive learning experience. This session is limited to 100 participants & registration is free.

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